OnStar Business Solutions

LAUNCHING A NEW BRAND

OnStar is the brand you know and trust when it comes to keeping drivers safe and vehicles secure. For over 25 years, they’ve developed the technology and expertise that people rely on — at the push of a button. After proving themselves a leader in the space, they expanded their offerings to reach a new market, fleet managers and small business owners. In 2020 we introduced and launched OnStar Business Solutions.

Now, that peace of mind that comes with safety and security has grown to include meaningful insights for you business, so you can make measurable improvements, and maximize their ROI. OnStar Business Solutions offers 4 different benefit packages including Safety Services, Vehicle Insights, API & Data Services and Wi-Fi Connectivity. Business owners can customize their own package solution to be Powered by Confidence.

POINT OF SALE KIT

ICONOGRAPHY

ASSET SHOOT PHOTOGRAPHY

As we initially launched during the midst of a global pandemic we were limited to stock photography for our initial marketing materials. Once the country was able to start opening back up we took the opportunity to shoot our own images. For OnStar Business Solutions we wanted our photography to focus on humanity

HERO PHOTOGRAPHY

We also captured elaborate hero vehicle-centric images. For these more technical shots we worked with an illustrator to plan our composition and set-up. This helped to save time on set and make prep time to be more efficent.

Agency: Campbell Ewald

Creative Directors: Jessica Bush, Megan Anton

Senior Art Director: Erika Zajac

Senior Copywriter: Nevin Fisher

Senior Designer: Stephanie Lucido

Video Editor: Dave Graw

Photo Retouchers: Scott Kessler, Jim Gutheil