Mopar

 THE CHALLENGE

Generate more after market parts sales. We went above and beyond this call to create an entirely new concept, “Dream Cards.” Instead of traditional bulky catalogs, we proposed these sleek order cards to showcase how you can upgrade your new FCA vehicle.

MOVING TO DIGITAL

After the success of the in-dealership physical Dream Cards, we started designing a digital interface. This allowed us more flexibility as we could always keep all parts current and create two uniquely tailored user experiences. As with the printed Dream Cards we had a customer facing portal that showing product info, but new to this format we also created a dealer-facing page. This dealership page allowed for more insight into their customers and offered suggestions based on location of what and how many parts to buy.

DEALERSHIP POINT OF SALE KIT

Previous iterations of Mopar’s Point of Sale Kits (POS) did little to showcase their extensive part library. By imagining these pieces, we were able to produce more engagement with the local dealerships. Each quarter our “How Far Will You Go?” campaign highlighted 2 new vehicles and their available aftermarket parts. This new theme line had the double meaning of how far you will go in distance with your road-trip as well as how far you would go to customize and make your FCA vehicle your own.

AUTOMOTIVE RETOUCHING

We created each of these new campaigns without the luxury of dedicated photoshoots. As such, we had to use FCA existing vehicle assets and edit many of them to include the Mopar parts we wanted to feature.

Agency: DP+

Creative Director: Jimmy Kollin

Art Director: Erika Zajac

Art Director: Tia Perry

Copywriter: Nikki Dujardin

Photo Retoucher: Brian Niedbala