HD Streaming

THE CHALLENGE

Long car rides can be dull, especially for kids. But what if we could make them excited about their journeys? That's where HD Streaming comes in. It beats boredom by letting you access Hulu, YouTube, and YouTube Kids on the back headrest monitors in your vehicle. Our challenge was to introduce this awesome feature in an attention-grabbing way, while also highlighting our partnership with Hulu. So, we decided to tap into the hype of one of Hulu’s most popular kids shows, Animaniacs, and feature the beloved rat duo, personified by a quirky yet intelligent girl (Brain) and her trusty sidekick pet rat (Pinky).

VIDEO

I collaborated closely with Cutters Studios, our production house, as the lead Art Director, to create the ideal edit for our :15 spot. We tailored it to suit streaming platforms in a 16x9 horizontal format, as well as optimized versions for social media in 1x1 square and 9x16 vertical formats.

ON SET BEHIND THE SCENES

It’s not every day you get to cast a rat, so we had to get some shots with our little star.

PRE SHOOT PREP

In collaboration with my copywriter partner, we iterated on our video concept, fine-tuning the script and curating reference imagery. We then presented our concept to clients, ensuring it was precisely where it needed to be. To help our clients visualize our intended vision, we worked alongside a skilled illustrator, transforming our concept into a frame by frame storyboard, shown below.

SOCIAL PLACEMENTS

Our campaign lives across multiple social channels including Instagram and Facebook in both video and static formats.

LANDING PAGE

Each of the above social executions and video placements drove to our landing page, shown below.

Agency: Campbell Ewald

Creative Directors: Megan Anton, Jess Bush

Senior Art Director: Erika Zajac

Junior Copywriter: Bianca Heath

Director: Crobin Leo

Production House: Cutters Studios

Video Editors: Kevin O’Brien, Ann Allen