OBS BUSINESS OWNER TESTIMONIALS
As the world gradually reopened mid 2021, we seized the opportunity to enhance and grow our initial OnStar Business Solutions (OBS) campaign with captivating live-action content. Leveraging real-life stories from our existing members, we crafted compelling narratives that resonated with prospective members. Through various mediums such as video, web, digital, and social platforms, we showcased relatable experiences, fostering a sense of connection and understanding with our audience.
We highlighted captivating stories from prominent businesses such as Motorq and AutoZone shedding light on their successes and achievements.
VIDEO
WEBSITE ARTICLE CONTENT
We enhanced our video content by creating written articles for each of these stories, allowing us to delve deeper into the subject matter. By extracting compelling quotes from our business owners, we were able to connect their stories and experiences with the features provided by OnStar Business Solutions. To view the live pages and see the longform cuts of the above videos, please click on the links below.
Learn about our cutting-edge API technology from Arun’s story
See how Autozone made vehicle theft a worry of the past with R. Scott’s story
OLA
By leveraging pull quotes from our business owners, we crafted engaging animated online advertisements that effectively drove traffic to the landing pages detailed above.
PHOTOGRAPHY
During the video shoot, we collaborated with a skilled photographer to capture compelling still assets. These images were subsequently utilized in various components of our campaign. As the lead Art Director, I was responsible for curating the final imagery and coordinating with retouchers to ensure their polished quality for the ultimate use in our campaign.
Agency: Campbell Ewald
Creative Director: Jessica Bush
Senior Art Director: Erika Zajac
Senior Copywriter: Nevin Fisher
Film and Video Production: Taproot Pictures
Director: Josh Carrasquillo
Photographe/Retoucher: Logan Zillmer