Karmanos Cancer Institute

THE CHALLENGE

After becoming AOR for McLaren, we were given the opportunity to also take on their partner company, Karmanos Cancer Institute. The challenge? How to convey these two brands are related, yet still give them each a unique personality. We achieved this by taking a spin on McLaren’s brand line to create Karmano’s campaign, “Your Best Chance.” Cancer is scary, Karmanos is there every step of the way to give you all the personalized care and information you deserve to have “Your Best Chance.”

PHOTOGRAPHY

CO-BRANDED LANDING PAGE

SOCIAL ENGAGEMENT

OOH

PRINT COLLATERAL

Agency: DP+

Creative Director: Jimmy Kollin

Director of Design: Ania Czuprynski

Director of Content: Patrick Mack

Art Director: Erika Zajac

Senior Copywriter: Jim Petrosky